INDIANAPOLIS, INDIANA - JULY 24: Head coach Kirk Ferentz of the Iowa Hawkeyes speaks to the media during Big Ten football media days at Lucas Oil Stadium on July 24, 2024 in Indianapolis, Indiana. (Photo by Michael Hickey/Getty Images)

Iowa Hawkeyes football coach Kirk Ferentz is optimistic about the 2024 season, expressing confidence in their offensive potential. “We have the potential to be a good offensive team,” Ferentz remarked on Wednesday at Big Ten media day in Indianapolis.

This comment would be unremarkable coming from other NCAA Division I FBS programs, but Iowa, under Ferentz’s leadership, has built a reputation for being a defensively strong team with difficulties in scoring.

Brian Ferentz, Kirk Ferentz’s son, began his seventh season as the Hawkeyes’ offensive coordinator in 2023 with a new contract requirement: Iowa needed to average 25 points per game for his contract to be renewed for 2024.

Despite the Hawkeyes finishing the season with a 10–4 record, they fell well short of this target, averaging only 15.4 points per game and ranking second-to-last in college football. As a result, Ferentz was not retained, and Iowa brought in former Western Michigan coach Tim Lester as the new offensive coordinator for 2024.

This led to some light-hearted mockery from the college football community on Wednesday.

The Hawkeyes will open the 2024 campaign on Aug. 31 with a home tilt against Illinois State.