Since Mat Ishbia took the helm as the new owner of the Phoenix Suns, the team has adopted an aggressive approach to contend for an NBA championship each year. This strategy has involved acquiring superstars like Kevin Durant and Bradley Beal to complement Devin Booker on the roster.
In addition to assembling a star-studded lineup, the Suns have also focused on securing a championship-caliber head coach. Frank Vogel, previously with the Los Angeles Lakers, was appointed as head coach ahead of the 2023-24 NBA regular season, further solidifying the Suns’ championship ambitions.
Bringing in Vogel was initially seen as a sound decision due to his track record of coaching a team to an NBA title, a feat achieved by only a few head coaches in the league.
However, the 2023-24 season didn’t unfold as expected for the Suns. Despite assembling a star-studded roster, the team faltered, facing a disappointing exit in the first round of the NBA playoffs at the hands of the Minnesota Timberwolves.
The unexpected playoff sweep by the Timberwolves has left Vogel’s job status uncertain. According to Evan Sidery of Forbes, the team is set to make a decision on Vogel’s future sometime this week, highlighting the significance of the upcoming days for the Suns’ coaching staff.
The future for Vogel remains uncertain, as he could potentially become one of the numerous head coaches to face dismissal this year. Alternatively, there’s a possibility that he might be granted another opportunity to showcase his coaching prowess during the upcoming 2024-25 NBA season.
Given the rapid developments and the need for stability, it might be reasonable to afford Vogel another chance next season, unless the team is actively pursuing a different head coach this offseason.